By Jimmy Gutterman
There are only two industries that refer to their customers as users: high tech and illegal drugs. Is this the company we want to keep?
— Jimmy Gutterman
At Trade Me we stumbled into calling people who used our software “members” who were part of the “community” of buyers and sellers. Unfortunately not every product has such a tidy alternative, but it’s worth taking the time to think about the labels we use within our product teams to describe the people who will eventually use what we’re making - hopefully to do great things.